When recently reading through a multitude of articles regarding content marketers, I came to the realization that there are some articles that give advice on how to increase the quality of a certain piece; however, these same articles also do not really give good enough advice on how to actually become a better content marketer.
It’s no secret that creating useful and original content as quickly and efficiently as possible is extremely important. The big question, however, involves how to make this process a common part of our overall mental framework. A big part involved content marketers being asked about what they personally thought were the common habits of a content marketer. Below are the top eleven reasons they were able to come up with.
1. CONSTANTLY NETWORK
The best way to promote and share all of your content is to not only keep in touch with your current friends, but also making new friends by networking, especially via social media. This means that you will also need to contribute to various websites and companies in order to help other content marketers succeed at the same time.
2. LISTEN TO YOUR AUDIENCE ACTIVELY
It’s always important to listen to your core audience, even though the main goal of a content marketer is to have their voice heard by other individuals. The best way to achieve this is to read emails and social media messages from your readers, as well as emailing these same readers yourself to help determine what specific issues that they may be having.
3. RESEARCH, RESEARCH, RESEARCH
As human beings, it’s only natural for us to read thousands upon thousands of different things on a regular basis; however, we often fail to bookmark important things to use as reference points later on down the road. As a content marketer, this is also another point of importance. Take the time to make notes, take photographs, or screenshot important documents that you feel will be of some eventual importance to your projects.
4. EXTRACT KNOWLEDGE FROM OTHER INDIVIDUALS
As a content marketer, you are certainly no stranger to creating new and unique content for other people to check out. However, there may be instances where your own form of creativity may not be enough. You may find yourself needing to rely on other individuals’ insights regarding content that you are creating or planning to create. There are various ways to obtain this information, such as written question-and-answer sessions and verbal interviews.
5. PAY ATTENTION HOW OTHER CONTENT PERFORMS
By watching how other content in your area performs, you will be able to effectively see what works and what doesn’t. This will help you, as a content marketer, to spot specific patterns in order to help you improve your skills.
6. ALWAYS OBSESS OVER QUALITY
You’ve likely heard the phrase “quality over quantity” at some point in your life. This is a phrase that most definitely applies to content marketers. Make quality a big part of your creative process, as not only will it help you be different than other content marketers, but it will certainly help you get noticed as well.
7. ASK YOURSELF IF WHAT YOU’RE CREATING PROVIDES VALUE
As a content marketer, it’s always important for you to look at your own creations as if you were a reader and asking yourself whether or not what you’re looking at provides a sense of value. This is even more helpful if you are able to understand who your audience truly is, especially since they may likely be able to help you with all of your various content marketing efforts in the long run.
8. PUT YOURSELF IN “IDEA MODE”
There are many content marketers who are able to come up with ideas for topics on a passive basis, mainly thanks to everyday experiences that they may be having. This is something that also requires some form of organizational skills as well, meaning that content marketers are rather meticulous in terms of keeping track of all of the ideas that they have.
9. ALWAYS ASK QUESTIONS
In order to obtain a deeper understanding of their core audience, content marketers are always encouraged to ask as many questions as possible. This will help a content marketer to determine facts including what their audience likes, what they dislike, and what their overall reaction may be to a particular piece of content.
10. BE AS AMBITIOUS AS POSSIBLE
Perhaps the most important quality that any content marketer can possess is ambition. This means going beyond simply striving to be better than a competitor – this means striving to be better than literally everyone else, regardless of who they are.
11. ALWAYS EXERCISE CURIOSITY
Another important thing that content marketers should keep in mind is that curiosity is considered to be more of a trait than a habit, but there’s also nothing wrong with content marketers being curious about anything. This involves asking questions regarding issues such as why someone new decided to join a company or asking someone in an important position what they are worried about the most. This information can be used by content marketers to develop true inspiration to create wonderful pieces of content.
The main responsibility for content marketers, again, is to provide their readers with content that is valuable to them. Content marketers can become better at their work when they are able to develop strong frameworks for how they not only think about content, but also the processes that they use to create that content.