Why Inbound Marketing is Overtaking Traditional Marketing Methods

Most businesses require more than one type of Internet marketing strategy, but marketing methods are beginning to change direction. The trend in marketing is beginning to move away from traditional methods that involve finding leads and reaching out to prospective customers. Rather than continuing to focus on those outbound techniques, many marketers are now putting …

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AdWords and Ads Extensions

Google AdWords is an advertising service where advertisers compete to display brief advertising content. The results are displayed in the Google search engine and on web pages from those results. AdWords offer the cost-per-click (CPC) advertising where the advertiser gets a pay-per-click charge. Advertisers also pay for cost-per-thousand-impressions or cost per mille (CPM) advertisement. Other …

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