So, you’ve signed up to Google Analytics in order to get the most from your website, but if you’ve not got experience of running a website or online marketing the complex features can be daunting. That’s why we’ve got 5 great tips that’ll help you get the most out of the program and help you ensure that you know how to improve traffic to your website.
- Check Your Tracking ID Is Working
First things first, Google Analytics can only track your site if you’ve got tracking code embedded in each page. You can easily check it under “Tracking Info” -> “Tracking Code”. Make sure that the status is “Receiving Data“. If not, you might have to check it again if it is inserted wrongly or get your web developer to assist in it.
- Look Out For Traffic And Get Acquainted
Before we start to use Google Analytics to assess things you need to check that people are visiting your site. It’s also a great way to familiarize yourself with how Analytics works. Start by looking at your traffic sources. This is split into three categories – Direct (people who typed your URL into their address bar), Referring (From a link) and Search Engine (from Google or Bing etc). You can also find out how to utilize Google Adwords to enhance your traffic, and monitor how this is working.
- Check Your Visitors’ Profile
It’s remarkable what you can find out by checking where your users come from and how they made it on to your site. Look under the “GEO” tab under “Audience” to do this. It can be vital both for marketers and publishers in finding out exactly who they appeal to. You can even find out what people in different parts of the world are searching for when visiting your site – getting the right keywords is critical to Search Engine Optimization (SEO) and knowing who’s looking for is incredibly useful.
- Check Visitors’ Behavior
One of the great things about Analytics is that it can tell you exactly how your users visit your site, you can find out how long they spend on each page, which pages they click through to and even how far they read down a specific page. Working out how users behave on a site can help you design it for the better and ensure you maximize traffic or sales.
- Play Around And Discover New Things
We don’t know about you, but when we first used Analytics we found looking at who our users were and how they behaved fascinating. Probably the best way of discovering exactly how you’ll utilize Analytics is to play around yourself and look at what things you find interesting – do you have loads of fans in a specific state? Does everyone go on your site during lunch hour? Playing around and observing is the best way to learn!